I think the whole "girls can't do this, can't do that" talk is to intrigue the viewers. It adds this very sensitive sexist atmosphere to the show. I think the target audience here are males, and some females, of course.
Also, it kinda creats some contrast with Tatu's message. Like, the ad says that the girls are not allowed to sing, and Tatu will record their album; the ad says the girls are not allowed to dance, and Tatu will dance I assume.
I dunno, just assuming things, as I do...
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