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Ah .. that is simple enough. Think of a song being performed on NRK (Norwegian Naional TV). This is a family event, so half of Norway stuck to the TV with the phones to vote for the song that would represent Norway in Kiev. After that, the singer gives multiple interviews in the papers and on radio and the song is played over and over again. That's the power of a total exposure in the media. You don't need a hit in such cases to top the charts.
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