They've always had the right idea, just not the persistence. You can't do one show a month in a club and expect to get anywhere. You have to do shows practically every night all over the place to develop a base and then be able to branch out. Word of mouth is key and people have short memories, more exposure equals more spread via word of mouth.
Then after you have a base and people know who you are, media coverage becomes key. But positive media coverage, not scandal driven media coverage.
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